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THE THERAPY BUSINESS FRAMEWORK

Practical business training for massage and complementary therapists

Build a business that works for you

Being a great therapist is only part of building a successful practice.

The Therapy Business Framework will guide you through the practical foundations or creating, developing and growing a therapy business - from your vision, services and pricing to branding, marketing, client experience and long-term sustainability.

Practical. Realistic. Designed for therapists.

WHAT YOU'LL LEARN

Business Foundations
Create a clear vision for a business that works around you and the life you want.

Branding & Communication
Build a clear, professional brand and learn how to communicate what you do with confidence.

Pricing & Finances
Understand your numbers, price your services sustainably and make more informed business decisions.

Marketing & Visibility
Learn how to attract the right clients and market your business without feeling like you're constantly selling.

Client Experience & Retention
Create an experience that builds trust, encourages repeat bookings and helps clients want to recommend you.

Growth & Sustainability
Develop a business that can evolve with you while protecting your time, energy and wellbeing.

You don't need to have everything figured out.
You just need a framework to help you build it.

The Therapy Business Framework
Created by Rachel Pebworth

Course Content

Module One - Business Vision and Structure
Welcome to Module One
Section 1 – Why the Where Matters
Section 2 – Designing a Business That Works for You
Section 3 – Designing Your Ideal Working Week
Section 4 – Design Your Future Vision
Section 5 – Your Services and Ideal Client
Section 6 – Mindset for Business Success
Section 7 – Module 1 Summary and What’s Next 1 Quiz
Module Two - Branding and Communication
Welcome to Module Two
Section 1 – Building Your Brand
Section 2 – Your Why
Section 3 – Understanding Your Ideal Client
Section 4 – Messaging That Connects
Section 5 – Module 2 Summary and What’s Next 1 Quiz
Module Three - The Practical Setup
Welcome to Module Three
Section 1 – Money and Bank Accounts
Section 2 – Bookings, Systems and Boundaries
Section 3 – Insurance and Professional Associations
Section 4 – Legal Basics Without the Overwhelm
Section 5 – Tax and Making Tax Digital (MTD)
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